Top Ten List- What People Want And
Need From A Dentist
By Marvin Mansky
For a long time I have been interested in
understanding what patients want and need
from their dental experience. I asked people
what they wanted and most often their answers
were ‘competence,’ ‘caring,’ ‘honesty,’ and
‘no pain.’
Although these words had meaning for me,
I was not clear what they meant to the people
stating them. Dictionaries give definitions
of words but what words mean to each of us
is based on our own life experiences. A general
semanticist once said, "Words don’t have meaning,
people do."
Over time my interest grew to wanting
to understand what it feels like to be
a dental patient, what it means to be
a dentist, and how to improve the experience
for both.
It is clear that many people are not
comfortable in a dental office, despite
the great psychological, health and self-image
benefits dentistry offers. By discovering
what each person hopes to gain from the
dental experience, and learning the different
issues each person has with dental care
(e.g., wanting to feel heard and understood,
not wanting to feel anxious, etc.), I
was able to research techniques and develop
techniques that improve the experience
for both patient and dentist.
The following is my TOP TEN LIST of what
patients want and need from their dental
experience.
10. People want a competently run office.
People appreciate a well managed office.
9. People need the dentist to confront
issues in a positive way.
The dentist needs to discuss and help
problem-solve patients’ issues.
8. Patients want a friendly, responsive,
and supportive staff.
Results in higher patient comfort, trust
and a feeling of well-being.
7. Patients need to feel anxiety-free.
When a patient expresses feeling anxious,
we discuss different approaches we use
to eliminate anxiety.(1) I coach him or
her in ‘Dr. Mansky’s Simple 5 Minute Dental
Anxiety Cure, (it works!), talk about
Nitrous Oxide’s history and how it may
benefit, how we give shots without pain
and how our staff wants to make their
experience easy. If all that’s not enough
to eliminate or dramatically reduce their
anxiety, anxiety-control medication is
available.
6. NO PAIN! ...A no-brainer
5. Patients want to feel connected with
the dentist and staff. When people feel
connected, they feel a sense of belonging,
a sense of being part of a relationship
with others. When patients feel connected
to their health care providers they feel
safe and protected.
4. Most patients want open communication
with dentist and staff. People are not
always comfortable expressing issues with
the treating dentist or staff. It is important
that patients are given an opportunity
to express what is on their mind, even
if they feel it may be uncomfortable for
the dentist or staff to hear it.
3. Patients want to know the dentist's
suggestions takes their concerns and issues
into consideration.
2. Patients want skilled treatment.
Competent treatment is central to the
dental experience. The dentist and staff
need to keep up-to-date as well as focus
their attention fully on each moment.
A dentist who does not keep focused does
not get good grades.
And the #1 most important thing people
want and need from a dentist is...
1. Patients want what they want!
The dentist must understand what his patients
want, their priorities and issues in dealing
with dental care. Although some patients
are clear about these subjects, others
need the dentist to elicit this information.
In our office we question new patients
with the intention of understanding their
thoughts and feelings about the direction
we need to take for them to have what
they want and need.(2)
So what is this all about? It is about
you knowing that you are understood and
are connecting with your health care provider,
and that there are people who are interested
in your well-being while you get the dental
health and cosmetic benefits that you
want.
© 2006 Marvin Mansky, DDS
Dr. Marvin Mansky has long been interested
in understanding dentist/patient relationships.
His seminars and articles present easy
to learn techniques to simplify the complex
interactions characterizing the dentist-patient
exchange. It is his belief that connecting
with patients by understanding what they
think, feel and want is essential for
building a strong, private, fee-for-service
practice. His seminars are interactive
and participants can immediately incorporate
techniques for improving dentist-patient
relationships in their dental practices.
Dr. Mansky can be reached at 888-808-8997
or via e-mail at relax@personaldentistry.com
Marvin Mansky, DDS
164 W 96th Street
New York, NY 10025
212-749-0600
http://www.personaldentistry.com
PS. I am interested in getting feedback
from you. If as you read this, you find
you are saying "He's missing what I want
or he's missing what I need", please let
me know. Also, if you just want to comment
on this article, or start a dialog, let
me know.
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