Skin Care Trends in 2006
By Danny Siegenthaler
In addition, concerns have been raised about
some of the potentially harmful ingredients
being applied to our skin and thus absorbed
into our bodies, with potentially harmful
effects on our health.
These reports have led to a 'natural' skin
care ingredient boom right across the skin
care industry and increasingly we see advertisements
promoting natural skin care products.
Toward the end of 2005 however, buyers have
been realising that natural skin care products
may not necessarily be all-natural skin care
products and are starting to doubt the validity
of advertisements promoting their skin care
products as being natural.
Further, the men's skin care market
has been more strongly targeted with many
well-known brands creating and promoting
a skin care range specific for men.
So what can we expect in 2006?
I believe, that the above trends will
continue during this year and will intensify
in certain areas. These areas include:
An increased focus on Men's skin care
More anti-aging 'miracle' products
Increased focus on promoting so called
'natural' skin care products
An increased 'buyer be ware' attitude
from consumers about just how natural
the promoted skin care products are, and
An increase of scepticism toward the promotion
of natural in respect to skin care products
by manufacturers.
I see the manufacturing of skin care
products to be divided into three types
of manufacturers:
1. Traditional Skin Care Manufacturers
that produce skin care products that will
provide good results, but these products
are not advertised to be natural, organic
or anything other than skin care products.
Their products include emulsifiers, preservatives
and possibly potentially harmful ingredients,
but they do work and customers do get
results.
2. Jump on the Bandwagon Manufacturers
that market their products as being natural
and actually do include natural ingredients
or at least naturally derived concentrates
together with other ingredients. They
will promote these products as being natural
and will attract buyers who are concerned
about what they are putting on their skin
and subsequently into their body.
This category contains another type of
manufacturer, I call it the Psydo-Natural
manufacturer. This type uses only natural
ingredients, but does not use these ingredients
in their natural state. That is, they
will not always use traditionally made
herbal extracts, but will use isolated,
active ingredients from herbs or essential
oils in their products.
The problem with this type of product
is that the ingredients are no longer
complete, they are 'out of balance' and
as a result could cause potential health
concerns. This has been explained in another
article called 'Natural, All Natural,
Holistically-Natural or Pseudo-natural
- that is the question'.
3. The third type of manufacturer of
skin care products are manufacturers that
have resolved to provide purely natural
skin care products to their clients and
are dedicated to use holistically, natural
ingredients to produce truly natural skin
care products. They use pure essential
oils, traditionally made herbal extracts,
and follow the philosophies of natural
medical practices such as herbal medicine
and naturopathy.
The next 12 months or so will see consumers
becoming more and more aware of what is
truly natural and what is not. The Internet
is a great source for gathering such information
and women especially will start to research
skin care products in ever increasing
detail to find the type of products they
prefer.
Men will start to become more aware of
their skin's needs and will increasingly
start to follow similar skin care regimes
as women. However, I think it will take
men a little longer to start thinking
about the purity of their skin care. They
will probably leave it up to their spouses
to select their skin care range for them.
Danny Siegenthaler is a doctor of traditional
Chinese medicine and together with his
wife Susan, a medical herbalist and Aromatherapist,
they have created Natural Skin Care Products
by Wildcrafted Herbal Products to share
their 40 years of combined expertise with
you. www.wildcrafted.com.au/Natural%20Skin%20Care%20Newslett.html
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© Wildcrafted Herbal Products 2006
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