Health Club Secrets -- 5 Monster Tips
For Choosing a Health Club
ByBrad Howard
With the New Year coming in, people by the
droves put their New Year's resolutions in
gear. For many health clubs, the month of
January marks the easiest time of the year
to entice and underdeliver the hopes and desires
of the unsuspecting public.
Now, of course, that'll never happen to you...will
it?
For the type of person that continually
gets wrapped up in the "deal of the
day," it most certainly will. Most
people have no idea what the telltale
signs of a great health club operation
are.
Naturally, many clubs know this and fully
take advantage. Does it really make sense
for all of the area clubs to offer the
most "specials" in the month
where the overall demand reaches its peak?
What other successful industry does this?
None that I can think of.
Understand that many clubs encourage
you to join in the months of January and
February knowing full well that you not
be frequenting the place in two months.
But your money is!
The key resides in the fact that you
must find the clubs that actually have
your best interest at heart. Which clubs
are going to encourage you to get in better
shape?
To give everyone a little piece of mind,
I've compiled a short list of monster
tips to help insure that you involve yourself
with a club that will give you the most
success.
(By the way, two of these tips are "underground"
and industry insiders are the only ones
that REALLY know about them.)
1. Check the cleanliness. Clubs don’t
care about keeping the club clean don’t
care about keeping you happy. Period.
Always give a good look in the locker
rooms and cardio deck.
2. Gauge the pressure. The more pressure
that is being put on you to join right
then, the less service you are likely
to get. Use your head. Today only specials
are a scam. Peer pressure always puts
you in a bad spot. (Important Note: monthly
does not mean month-to-month. Make sure
you know the difference.)
3. Judge value, not price. Price is what
you pay. Value equals what you get for
what you pay. Generally, the higher the
rates, the more value you get. Of course,
make sure to judge this for yourself.
Just don’t get stuck in the "low price"
mindset. Always look for "high value"
4. Ask about the management history.
Clubs with a history of better service
tend to have stable management. If a club
switches managers every 3 months, it’s
not a positive sign and usually means
that ownership either continually chooses
poor management or it’s a sign of dissatisfied
employees. Be sure to ask.
5. Always check the Better Business Bureau
homepage on any clubs that you are looking
to join. If a club has a bad mark, you
can bet it’s pretty intentional. The Bureau
doesn't just hand out bad marks without
just cause.
*Bonus Tip: Check out ripoffreport.com
and look up the names of clubs that you
are interested in. This resource encompasses
reports from many dissatisfied customers
from many types of businesses.
Take these 5 tips and apply them to your
area. While they will not tell you everything
about a club, they will prevent you from
becoming a member of the worst clubs and
allow you to be more comfortable working
out in the New Year.
-----
Brad Howard is the author of the wildly
successful book "Health Club Secrets
Revealed, What Industry Insiders Don't
Want You to Know" and has been an
industry veteran for years. For more details,
make sure to visit http://www.healthclubsecrets.com.
Do you want to know how the diet and
fitness industry makes most of it's money?
Send an email to hcsecrets@aweber.com
to get the free report "How the Diet
and Fitness Industry Exploits Your Deepest
Desires" as my gift to you.
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