How To Be Sure
Your Personal Ad Gets Noticed And Even Better
Replies!
By Erick Shipmon
After much nail-biting and pacing, you’ve
finally made the decision to join an online
dating service. Now you face the seemingly
monumental task of writing your personals
ad. Sheesh, you say. How do I do this - especially
when the personals you’ve taken the time to
read through are so, well, let’s be honest,
awful. All those abbreviations! All those
long paragraphs! All the fluff that a over-sexed
seventh-grade boy could see right through!
The trick to writing personals ads
that get noticed are to be original and
creative when it comes to writing yours.
Think about it. Does a Volkswagen ad read
like a Mercedes ad?
Of course not. That’s because though
they’re both cars, they are completely
different cars - just like two short, blonde
women or two tall, brunette men. Other
than sharing some physical characteristics
and being the same sex, they’re going
to be as different as a BMW and a Jeep.
So before you even start pecking away
at the keyboard, think of yourself as
a brand. This is easier for most people
if they stick with the car metaphor. If
you were a car, what kind would you be?
If you consider yourself to be a Beemer,
then your personals ad should be written
to highlight your Beemer-ish characteristics.
For example, you’d want to include your
love of fine white wines and Prada shoes.
On the other hand, if you’re a Beemer
wannabe (and don’t feel bad, many of us
are), don’t give in to the impulse to
describe yourself as Beemer. Not only
does this set other people up for a disappointment
when they find out you don’t share their
interests or meet their expectations,
you may, worse, get stuck having to drink
a lot of red wine at a cocktail party
or theater when you’d really, honestly
prefer is cold beer, pizza and a movie.
After you’ve defined yourself as a brand
and can describe yourself thoroughly,
from your tires to your, er, headlights,
you’re ready to start writing that personals
ad. You’ve already done all the hard work,
so the writing will be very easy. And
you didn’t think it would be, did you?
Some other things you want to keep in
mind as you write your personals ad are:
* Keep it positive. That is, unless you
want to attract someone who reads Sylvia
Plath poems for kicks. Which, hey, is
no problem if that’s your idea of a good
time.
* Be short and to the point. This isn’t
the place for your life history. Let that
part come later.
* While keeping it short, don’t overdo
the abbreviations. A few are fine, but
too many are irritating.
* Hit your high spots. If you have the
sleek lines of a Jag, say so. If you’re
as trustworthy and loyal as a Toyota,
speak up! Let your chrome wheels shine!
* Voice your passions. Yep, if you’re
wild about 4-wheeling to the point you’d
rather than have mud on your tires than
eat when you’re hungry, don’t be afraid
to say so.
* Creativity rules. You’re clever. Just
that fact that you’ve found this marvelous
way to meet people and find dates shows
it! So you want to stay away from clichés
in your writing, and think of new, fresh
ways to describe yourself and your attributes.
Saying you’re loyal will most likely get
a yeah, yeah, but say that when it comes
to your friends, you stick like mud on
tires, now that will have people eager
to know more about you.
Following these tips will help you write
a personals ad that won’t just be noticed—it’ll
guarantee you not only get replies, you’ll
get dates!
Erick Shipmon has been an online marketer
since 1997. He currently is the President
and CEO of http://www.eDatingPlanet.com
which is quickly becoming the hottest
and most desirable online dating community
on the planet.
eDatingPlanet.com online dating services
include: E-mail, Live Chat, Live Video
Cam, FREE VoIP Broadband Long Distance,
and more!
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